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Research papers

Connecting with people in a fragmenting world

This paper addresses one of the core roles of market research, that of a translator between the business objectives of clients and the needs of people, and demonstrates that it is increasingly important that market researchers help their clients...

Catalogue: Asia Pacific 2007
Author: Murray Campbell
Company: KANTAR TNS Malaysia
March 12, 2007
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Citation

Campbell, M. (2007a, March 12). Connecting with people in a fragmenting world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/connecting-with-people-in-a-fragmenting-world